Cybermarketing. How to use the Internet to market your goods by Pauline Bickerton, Matthew Bickerton and Upkar Pardesi

By Pauline Bickerton, Matthew Bickerton and Upkar Pardesi (Eds.)

This article is a consultant to utilizing the net for advertising masking intranets for Marcomms, digital direct and one to at least one advertising and marketing. It comprises chapters on advertising and marketing info platforms, model, expense, suggestions, matters and case studies.

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Extra resources for Cybermarketing. How to use the Internet to market your goods and services

Sample text

Financial report for customers • Financial report for competitors • Financial report for suppliers • Trade association data • Payroll • Departmental budgets • Manufacturing cost reports • Accounts receivable • Inventory reports • Trade journals • Sales call reports • Manning tables • Personnel department reports • Census data • Marketing cost reports. Market research data that already exists in the company • Audit and panel data • Special projects • Customer demand schedules • Questionnaire replies.

The important point is to keep re-thinking the market you operate in as it changes – and to act on your findings. This chapter has helped you strengthen your knowledge of your environment, appreciate whether your organization is in touch with external factors and enable you to feel confident that you have got your finger on the pulse. We have taken you back to the necessary theory but provided you with a fast and easy solution to move forward and answer the questions posed for your organization.

Is your finger on the pulse? How in touch is your organization? Checklist You now know: The six variables you need to monitor in the environment. Where to look on the Internet to have access to these six environmental indicators. Factors which impact market demand. How to assess the political and legal influences on your organization. The importance of assessing social and ethical influences. How to size up the competition. How to assess the physical environment. How to keep your fingers on the pulse with book-marking.

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