Content Strategy for the Web by Kristina Halvorson
By Kristina Halvorson
In case your web site content material is old-fashioned, off-brand, and uncontrolled, you're lacking an enormous chance to have interaction, convert, and maintain shoppers on-line. remodeling your place web page won't support. making an investment in a brand new content material administration approach won't repair it, both. So, the place do you begin?
Without significant content material, your web site isn't worthy a lot on your key audiences. yet developing (and taking care of) "meaningful" content material is much extra advanced than we're usually prepared to recognize. content material process for the net explains tips to create and convey important, usable content material on your on-line audiences, while and the place they wish it such a lot. It additionally stocks content material most sensible practices so that you can get your subsequent site remodel correct, on time and on funds. For the 1st time, you'll:
* See content material method (and its enterprise price) defined in undeniable language
* Find out why such a lot of internet tasks implode within the content material improvement part ... and the way to prevent the linked, pointless expenses and delays
* the right way to audit and learn your content material
* Make smarter, achieveable judgements approximately which content material to create and how
* how one can hold constant, exact, compelling content material over time
* Get sturdy, useful recommendation on staffing for content-related roles and tasks
Uploader comment -- No OCR. simply readable, even though.
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Extra info for Content Strategy for the Web
17 Use the unzip command or an untar command to decompress the downloaded file. zip You may use the same procedure for downloading contributed modules and themes. In fact, SSH should make work a lot easier if there is need to download many new modules. 3 Downloading via CVS and Git For more advanced programmers, there is the CVS option and the Git option. These options will not be discussed in any detail because they require the installation of third party programs and require higher level privileges to the Drupal repositories.
9). 1. First, download the latest stable release of Drupal. 2. Locate the directory in which WampServer is installed on your computer—usually the root of your computer’s main directory (C:\) and in a folder named Wamp. In the Wamp directory; find the www subdirectory and place your downloaded file in it. fm Page 20 Saturday, May 5, 2012 4:55 PM 20 Introduction to Drupal 3. Unzip the Drupal download. This may require a tool such as Winzip. 4. Rename the resulting Drupal folder whatever you like.
It may make sense to give your new database the same name as the project file to simplify things. 9 Creating a new database using phpMyAdmin 8. 10). php file. This installation script will also set other parameters such as the base URL, the database connection string, and create tables in the database. 9. The rest of the installation is a simple step-by-step process. 11). x 10. On the database configuration page, add the following required parameters: Database name: xxxxx (the name you have given to the database) Database user name: root (unless it has been changed) Database password: Leave blank (unless one was added when setting up the database) Database host: Localhost Database port: Ignore this Table prefix: You may safely ignore this unless you are installing more than one instance of Drupal on a single database.