Confessions of an Advertising Man by David Ogilvy
By David Ogilvy
The long–awaited reissue of the million–copy best–seller that FORBES journal referred to as “A helpful primer on advertisements for any businessman or investor.” With a brand new Foreword through Sir Alan Parker.
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Extra resources for Confessions of an Advertising Man
Their hoaxes act like fishing lure designed to get free publicity and catch a whale: the public. This Joke on Barnum! Barnum's grandfather influenced him the most when it came to hoaxes, humbugs, and practical jokes. "He would go farther, wait longer, work harder, and contrive deeper, to carry out a practical joke, than for anything else under heaven," Barnum wrote in his autobiography. One popular story was how his grandfather once tricked a group of fellow sailors into shaving off half of their beards.
That shouldn't be too surprising. Page 17 Many famous statements were never written or spoken by the people they were attributed to. " The line itself is a misquote from a 1713 play by Joseph Addison. "the famous quote attributed to film star James Cagney. According to They Never Said It: A Book of Fake Quotes, Misquotes and Misleading Attributions, Cagney never said the line in any of his seventy movies. " Actually, Washington never said it. What about Abe Lincoln's famous quote, "You can fool all of the people some of the time and some of the people all the time, but you cannot fool all the people all the time"?
They give legendary service. Their customers leave feeling incredible. The idea behind publicity stunts is to get attention. It's no longer enough to advertise or hand out flyers or sit at a trade show. " The World-Famous Matchstick Guitar When the Barnum discussion with my fellow passenger was over, to our mutual relief, I picked up the guitar magazine I had brought with me to pass the time and flipped to the back. I chuckled to myself as I read about a matchstick guitar made in 1937. Seems a certain sailor named Jack Hall collected matchsticks and made musical instruments out of them.