Careers in Marketing by Lila B. Stair

By Lila B. Stair

Ideal for college-bound scholars or an individual brooding about creating a profession switch

Careers in advertising deals the entire details profession seekers have to discover and select a career after which slim it all the way down to a task that matches them. The booklet presents an outline of selling, outlines activity concepts, and indicates tips to plan and get ready for a career.

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THE IMPORTANCE OF BRANDS Anyone who thinks that the appeal of brand names is declining probably doesn’t have a teenager in the house. 8 Brands have always played an important role in the product offerings of companies. Marketers today consider them strategic assets. 2 Product Life Cycle Sales Introduction Growth Maturity Decline them with tangible or intangible benefits that they obtain from them. 9 Depending on the current fad, young consumers want clothes with certain labels. Brand names suggest certain styles and qualities; they distinguish products from similar ones and often lend pizzazz to promotion campaigns.

Commercialization. This is the stage at which the marketing organization operates at full power to develop a marketing strategy for the life of the product. Activities involving production, distribution, sales, advertising, and promotion personnel are coordinated as the product enters production. 2. The figure shows how a product is introduced, grows, matures, and declines. When sales of a product start to decline, the company often introduces the “new and improved” version. Sometimes repositioning can revitalize the sale of a product.

18 The power of online information and promotion of products for all types of companies, not only Internet companies, is being developed and utilized more every day by companies around the globe. Specific online companies will come and go, but the opportunities offered over the Web will continue to expand and be an integral part of marketing in today’s economy. THE WORK OF PRODUCT AND BRAND MANAGERS The product or brand manager is assigned a product or product line that is approved for development.

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