CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency by Drew Eric Whitman

By Drew Eric Whitman

FACT: Your mind is being controlled-and you don't even are aware of it. simply because for those who imagine the advertisements you're seeing at the present time are only lovely photos with great, artistic replica, you're improper. fact is, you're being powerfully motivated via dozens of confirmed medical ideas of ads psychology... little-known thoughts of purchaser persuasion that cross thoroughly left out through the procuring public. And they're inflicting you-and thousands like you-to spend huge, immense quantities of cash each day on numerous services and products. yet what are those rules? How do they paintings? and the way are you able to use them on your personal advertising?

Prepare your self for a distinct studying event as writer Drew Eric Whitman takes you on a wild, roller-coaster experience throughout the streets of latest York's famed Madison road and teaches you the explicit mental ideas that today's most sensible copywriters and architects use to persuade the masses... and the way you should use them to swiftly raise your revenues, it doesn't matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets and techniques that he realized in the course of his 25+ years within the advert company, including:

*60% of individuals learn merely your headline and what to do approximately it
*Captions lower than photographs get two hundred% larger readership than non-headline copy
*Ads with sale costs draw 20% extra attention
* To double your ad's attention-getting worth, you need to amplify it 400%
*Four-color advertisements are as much as forty five% more advantageous than black and white
*Prices finishing in "95" are much less powerful than these finishing in "99"
*The psychology of size... web page positioning... typefaces... pricing...social proof... and color
*How to make humans think what you say
*How to cajole humans to respond
*Effective tips for writing psychologically effective headlines
*What errors to prevent in any respect costs
*What you'll want to always/never do on your ads
*Expert formulation, advice, information and strategies
*And a lot more.

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Additional info for CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

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They aspire to be similar to tour-winning legends Lance Armstrong, Miguel Indurain, or Eddy Merckx—three of the best cyclists of all time. Featuring pros such as these encourages your prospects to believe that, by using your cushysoft seat, they can be more similar to their two-wheeled heroes. Successfully gaining associative group influence is more complex. This strategy requires that you link your product to a certain societal group, while often alienating others. ” For example, in 1969, clothing retailer the Gap flung open its doors in San Francisco, and its very name suggested “generation gap,” and that the items inside are unlike those your parents are wearing.

From our bird’seye view, we see a driver patiently waiting for the light to change. The ridiculously shiny black convertible Rolls-Royce with Sir Charles Sykes’s internationally recognized silvery winged mascot, “The Spirit of Ecstasy,” declares the owner’s good taste and insistence on excellence. Well dressed in business attire, he appears to be about 55 years old, salt-and-pepper hair, confident and relaxed, an executive of some type, no doubt, thinking a myriad of “all is right with the world”-type thoughts, staring straight ahead.

Although the fear is specific (damage to clothing), it’s certainly not widely recognized. Listen: Your goal is not to create new fears, but to tap into existing fears, either those on the forefront of consumers’ minds, or those that require a little digging to uncover. ” You may know it as Purell Instant Hand Sanitizer, the leading brand. pmd 32 10/8/2008, 4:10 PM How to Get Inside Their Heads anywhere without it. In fact, if I leave the house and forget my small bottle, I’m thrown into somewhat of a panic.

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