Brands of Faith: Marketing Religion in a Commercial Age by Mara Einstein
By Mara Einstein
In a society overrun through advertisement litter, faith has develop into yet one more product bought within the customer market, and faiths of all types needs to compete with a myriad of extra wonderful and less complicated relaxation actions. manufacturers of religion argues that during order to compete successfully faiths have needed to develop into manufacturers – simply recognizable symbols and spokespeople with whom spiritual clients could make speedy connectionsMara Einstein indicates how spiritual branding has multiplied during the last 20 years to create a combined international of trade and religion the place the sacred turns into secular and the secular sacred. In a sequence of attention-grabbing case experiences of religion manufacturers, she explores the importance of branded church classes, comparable to Alpha and the aim pushed lifestyles, mega-churches, and the recognition of the televangelist Joel Olsteen and tv presenter Oprah Winfrey, in addition to the increase of Kaballah. She asks what the implications of this spiritual advertising should be, and descriptions the potential result of non secular commercialism – strong and undesirable. Repackaging faith – updating tune, growing teen-targeted bibles – is justifiable and important. notwithstanding, while the content material turns into obscured, faith may well lose its specific promoting proposition – the very skill to elevate us above the industry.
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Additional resources for Brands of Faith: Marketing Religion in a Commercial Age
Perhaps not surprisingly, this number is correlated with age. As we get older it seems that faith is more important to us. ” The average age of the nearly 101 million adults who say they have been reborn is 50 (p. 29). Nearly half of Americans say they read the Bible weekly and an astounding 84 percent claim to have prayed to God in the last seven days (p. 40). All of this is to say that while people may not be attending church or synagogue, they do interact with their form of a higher power on a very consistent basis.
8, 10). Increasingly one faith is not enough for many Americans as 19 percent claim that their faith practice is inﬂuenced by more than one religion (Gallagher, 1996). Moreover, “seven out of ten Americans strongly assert that their religious faith is very important in their life” (Barna Group, 2006, p. 20). Perhaps not surprisingly, this number is correlated with age. As we get older it seems that faith is more important to us. ” The average age of the nearly 101 million adults who say they have been reborn is 50 (p.
Religious programming has become so important to the television industry that Broadcasting & Cable, the foremost trade publication for the television industry, puts out regular updates about this category of programming. In a special supplement for August 2006, the magazine promoted ten different religious or faith-based program channels including The Church Channel, Daystar, EWTN, INSP (The Inspiration Network), JCTV, Olympusat (a package of faith-based programming including some of the ones already mentioned), Smile of a Child, TBN, TBN Enlace USA, and The Word Network.