Branded Women in U.S. Television: When People Become by Peter Bjelskou

By Peter Bjelskou

Branded ladies in U.S. tv examines how the true Housewives of recent York urban, Martha Stewart, and different girl marketers create branded televised types of the enduring U.S. housewife. utilizing their tv presence to set up and advertise their very own product strains, together with jewellery, cookware, garments, and skin care, they turn into the first actual representations of those manufacturers. whereas their companies are severe and heavily profitable, specially fact tv allows a undeniable representational flexibility that enables members to create campy and occasionally tongue-in-cheek personas. Peter Bjelskou explores their cutting edge branding concepts, in particular the advanced relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. ordinarily those branded girls converse volumes approximately their contemporaneous political environments, and this booklet illustrates how they, and lots of different girls in U.S. tv historical past, are indicative of bigger societal tendencies and buildings.

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