Advertising in the Age of Persuasion: Building Brand by D. Spring
By D. Spring
Throughout the Nineteen Forties and Fifties, American advertisers made themselves important to company, media, govt, and non secular institutions. They predicted an American-led international shopper order supported by way of advertisements dependent media the place the emblem took priority over the company that owned it, and advertisements, propaganda, and public family members have been thought of a similar thing. To aid those principles and make sure that the ads remained of price, they proven relationships with the government and nationwide safeguard organizations, constructing a community and approach for disseminating persuasive details that survives into the twenty-first century.
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Extra resources for Advertising in the Age of Persuasion: Building Brand America, 1941-1961
With the use of historical documents, organizers sought to craft a unified American history—a history that framed America as an exceptional nation without gross inequities, labor strife, civil rights problems, or religious intolerance, a nation whose unique political structure allowed for the growth of the most prosperous nation on earth. A nation whose unique history had created a system of government and economics that could guarantee any nation peace and prosperity. These qualities made it America’s destiny to lead the world.
32 The Advertising Council and the American Heritage Foundation also created promotional material regarding civil rights and the Freedom Train. One of the major events planned with the Freedom Train was a reenactment in Gettysburg, Pennsylvania, of the reading of Lincoln’s Gettysburg address, one of the documents included on the train, with Attorney General Clark featured as a primary speaker. ” While the American Economic System did not have the extensive reach that the Freedom Train did, it spelled out the Advertising Council’s vision for the nation’s economy and its implicit definition of free enterprise.
66 In 1946, the Advertising Council established its peacetime structure and network for campaigns. Theodore Repplier became the Advertising Council’s first president. The council formed a unit for working with the government, an Industries Advisory Committee under the leadership of Charles E. Wilson, president of General Electric; and a Public Policy Committee to determine which causes to take on. As with the War Advertising Council, membership of the Advertising Council included major advertisers, media, newspapers, magazines, brandname manufacturers, educational institutions, and the government.