Advertising Age: The Principles of Advertising and Marketing by Esther Thorson, Margaret Duffy

By Esther Thorson, Margaret Duffy

Drawn to studying in regards to the not easy, fascinating, and the societal very important fields of advertising conversation? This e-book catapults you into that global. you will research what it really is wish to paintings in those fields and approximately the entire instruments on hand to you as a qualified persuader in modern day media atmosphere.

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In Adland, the Best Culture Lures the Best Talent As Hiring Freezes Thaw, Expect Fun, Contemporary Agencies to Have an Easy Time Attracting and Retaining Quality Staffers As a student of advertising and marketing communication, you’ve probably thought about what it’s like to work in communication at an agency, a corporate office, or perhaps for a charitable organization. This article can give you some ideas about what to expect. One of the most important things for you to consider is the culture of the organization you may join.

But recently, Arnold reports, agencies became more focused on producing commercials, and as a result, experts in less profitable specialties were pushed out, with the net result that agencies were good for one thing: producing advertising. Arnold says, “if a pharma client wants to get closer to the medical industry, we . . give them nurses and a training program which enables a nurse to do 95% of what a doctor can do in half the training time. ” So one reason that agencies might be getting summarily dismissed may be that they no longer play the role of partner and are instead considered by their clients as just a service Copyright 2011 Cengage Learning.

Even more important, it’s crucial that as a society we better understand the relationship between different types of political advertising and promotion and their effects on democratic processes. In 1993, professors Annie Lang and Betsy Krueger published a study of Americans’ beliefs about political and brand advertising. (4) Surprisingly, most people thought that political advertising is regulated by the government. In fact, it’s protected by the First Amendment and not regulated at all. People also believed that brand advertising was not regulated when just the opposite is true.

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