Advertising Age - 28 March 2011 by Abbey Klaassen (Editor)

By Abbey Klaassen (Editor)

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Today, it’s more urgent than ever to be interesting since that would put you in a class by yourself—people tend to like you better because you are a hotbed of “hmm, cool fact” in a society where people repeat the same one-liners daily. It is better to be remembered for who you are than simply nodded at. 11. Stay awake. I like my lattes with lowfat. The Caboodle: Advanced Trendspotting 29 Fad, Faddy, and Fattening Trends TREND: Fads are take-it-or-leave-it. Don’t for a second ignore trends that portend a lot.

I remember that being true. But maybe it was less about shedding our partisan stripes than it was about feeling that we’d been jarred loose from worrying about the bad economy and given a chance to look with fresh eyes at who we’d become. I end on that note. Yes, there will be a quiz. com/ boltfromblue. In that I will ask questions about what affected you, and you will answer them, and the winners will receive prizes. They won’t be big. The Caboodle: Advanced Trendspotting 37 The Decade Is Starting Anew— and Maybe the World Is Too Paraphrasing Sondheim, What Else TREND: It’s the New Decade, and it’s a moment made especially for you—take advantage and enjoy every bit of it!

5. As I mention a few times: ask the right questions. Once you identify the influencers or fine people who really will help you get to the next step, ask them to sit still for a half hour, max, while you outline your immediate, mid-range, and long-term plans to market. Then see if there’s something they respond to that’s actionable—in any way useful. 6. Share the sights. Write a trend-oriented newsletter for your best customers and ask those customers if you are onto something with these trends or just blowing smoke.

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