Advertising Age - 21 March 2011 by Abbey Klaassen (Editor)
By Abbey Klaassen (Editor)
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Extra info for Advertising Age - 21 March 2011
Sam Walton never had a vision. He just wanted to sell small inconsequential items. The kazillion dollars he made was just the happy result. Why limit your potential by instituting some heavy-handed philosophy that only profits the engraver who etches it on the limestone wall you probably overpaid for? It’s crucial to avoid “cultural lock-in,” say Richard N. Foster and Sarah Kaplan in their best-selling book Creative Destruction: Why Companies That Are Built to Last Underperform the Chapter 2: Lose The Rules 53 54 Chapter 2: Lose The Rules Market—and How to Successfully Transform Them.
Includes companion files which can be downloaded by clicking on the links found at the bottom of the launch page for programs. Title is in personal folders Contains a bookmark which can be found by clicking the link on the Table of Contents page. Corporate Annotations Includes supplemental CD content which can be downloaded by clicking the link found on the Table of Contents page Offers a full text Adobe PDF which can be retrieved by clicking the download tool. Offers a downloadable Microsoft Reader file which can be retrieved by clicking the download tool.
Supports downloadable chapters which can only be downloaded by clicking the download tool when viewing a content page. Includes Chapters to Go. These premium downloadable chapters are retrieved by clicking the download tool. Offers a downloadable Microsoft PowerPoint file which can be retrieved by clicking the download tool. Title is in corporate topics I recommend this title. If many users recommend this title a Yes! seal will appear on top left corner of the title graphic. I do not recommend this title.