A Quick Start Guide to Google Adwords: Get Your Product to by Mark Harnett

By Mark Harnett

A brief commence consultant to Google AdWords outlines the historical past to Google, unearths the secrets and techniques in the back of pay-per-click ads and what sells on-line, and offers very important easy methods to create an excellent crusade. With up to date case reports and tips about very important company abilities it covers: tips to manage an account; the secrets and techniques of what sells on-line; the best way to note your advertisements successfully; how you can pay the smallest amount for the most well-liked phrases; how one can tune gains; pitfalls to avoid.For the non-techie who desires to be concerned, this booklet will assist you to examine, organize and run your individual AdWords crusade in addition to supplying you with the instruments and the arrogance with a view to clarify it to others.

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Additional info for A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)

Example text

Google describes it as interpreting ‘a link from Page A to Page B as a vote by Page A for Page B’. In other words, a PageRank comes from ‘balloting’ all the pages on the World Wide Web about how important a particular page is. A page with a higher PageRank is considered to be more important and is more likely to be listed above a page with a lower PageRank. However, Google doesn’t just look at the sheer number of links a page receives. It also analyses the page casting the vote, so that votes cast by higher ranking pages count for more and help to make other pages ‘important’.

So you have to be careful not to break their rules. You usually have only a few seconds to get someone’s attention when they are on a page so people have to understand your message very quickly. You can’t get very complicated because Google only allows you 25 characters for the headline and 35 for the actual ad, really only a few words, so simplicity and clarity is vital. Let’s take the example of health insurance, which in the USA is quite expensive and is price-sensitive. Headlines such as ‘compare health plan prices, apply online and save’, or ‘get affordable health insurance’, are all relevant to the buyers.

Website owners who sign up for AdSense can display Google ads on their websites and receive money for any clicks on the ads. ’ The answer’s yes, and although this book really concentrates on your advertising, we’ve added a section in the Appendix that explains how you can profit from AdSense. 47 GOOGLE ADWORDS top tIps Google produces a PageRank for every web page, based on a number of factors, including how many times it’s linked to by other sites and the popularity of the sites that link to it.

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