6 Steps to Free Publicity: ''For Corporate Publicists or by Marcia Yudkin

By Marcia Yudkin

Exposure shall we the realm be aware of who you're, what your organization deals, or the urgency of your reason. even if you need to attract new enterprise, identify your self as a professional, or introduce a brand new inspiration to the neighborhood, loose exposure is the most affordable, such a lot credible strategy to do it. This newly up-to-date variation of a vintage consultant to acquiring media insurance comprises counsel for utilizing electronic mail and the internet to arrive exposure gatekeepers, besides the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, consider cozy, and imagine like a exposure hound. o easy methods to write tip sheets, pitch letters, and press releases that roll out your message and continue you in people's minds and documents. o acting on radio, television, or the net like a professional. o find out how to be simply stumbled on throughout the se's.

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Extra resources for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors

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The very thing that keeps you from talking to the media may be holding back your business in general. The problem may be that you don't feel great about what you're doing. " I hate to see fears and misconceptions hold people back from receiving recognition that could be theirs. So I've designed this chapter to help you distinguish the concerns that are reasonable from those that have insinuated themselves into your head without good grounding. I'll also provide plenty of ammunition in case you decide to fight fears that seem to represent lost legacies from long ago.

16. Sound the alarm. Have you long had a dark what-if scenario, related to your expertise? 17. Reveal your hobby. A collection of china doll figurines isn't expected from a burly lumber company president. 18. Use cutting-edge technology. Be the first in your industry or locale to use some high-tech gizmo. 19. Offer surprising facts, such as about the history of toothbrushes, if you're a dentist. Page 34 20. Turn your TV-watching to good use by making a serious point about an issue raised in this week's episode of a popular situation comedy.

Page 4 ACKNOWLEDGMENTS Most of all, I'd like to thank the editors of Bottom Line/Personal, who printed an offer for the four-page version of Six Steps to Free Publicity that lay the groundwork for this book. Special thanks as well to Deb Brody, Diana Finch, Mike Lewis, and Marilyn Allen for their midwifing of the book; my sister JJ for ongoing legal advice; and my sister Gila for helpful feedback on the first edition. Thanks especially to all my interviewees for graciously sharing their stories.

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