501 Killer Marketing Tactics to Increase Sales, Maximize by Tom Feltenstein

By Tom Feltenstein

Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!

A few years again, advertising super-guru Tom Feltenstein in rewrote the publication on high-impact advertising that works. Fast-forward to this day and new applied sciences, extra refined consumers/competitors, and an entire new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his online game, and in , he can provide much more sure-fire advertising recommendations and strategies that allow you to outwit, outthink, and outsell the opposite man.

Based on case experiences of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this ebook can provide advice and methods on a variety of sizzling topics:

  • Planning the Battle--and selecting the right strategies
  • eMarketing, electronic Media/Social Networking
  • Grand Opening/Reopening and vacations
  • Four partitions advertising and marketing
  • Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and reward certificate
  • Marketing Measurement

No subject what your funds is, you'll be able to salary state of the art advertising and marketing and promotional campaigns that get the notice out approximately your corporation, cement the loyalty of your present customers--and win extra new consumers than you could handle.

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Additional info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Example text

The person who has a complaint feels better and is likely to become a repeat customer. 32 ✹ 501 Killer Marketing Tactics Too often we put an employee behind the front desk or counter, make the desk too high, the information confusing or wrong, and the room too hot or too cold, then wonder why the employee can’t function. Why not understand what the customers want, set the standard, and involve the employees in creating the process? With this approach, everyone becomes warm and friendly, and everyone knows how to up-sell.

You may want to hire an experienced copy- Must-Do Business Tactics ✹ 45 writer to help with this because you don’t want your script to be wooden or to contain any false notes. Scripts should include key sales ideas, questions, and suggestions for closing a sale. Remember one of the first rules of selling: people like to talk about themselves. Make sure your telephone people are asking customers about themselves, their needs, and their wants. 53. Take-One Boxes Any stationery supply store sells brochure display holders that you can load up with your flyers or other printed materials and place in locations that are frequented by your prospects.

Themes and Slogans Choose a group of words that summarizes your company or its prime benefits. Pick one you can live with—you should use the theme as long as possible. It can be informational, inspirational, and even funny. “Don’t leave home without it” and “We bring good things to life” are well-known examples. ” Truffle merchant. ” Window-cleaning company. ” Laundromat. ” Butcher. ” Concrete products company. ” Electrician. ” Septic service. ” Septic service. “We don’t want an arm and a leg .

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