20 Recipes for Programming MVC 3: Faster, Smarter Web by Jamie Munro

By Jamie Munro

There's little need to reinvent the wheel each time you run right into a challenge with ASP.NET's Model-View-Controller (MVC) framework. This concise cookbook offers recipes that can assist you resolve projects many internet builders come upon on a daily basis. each one recipe contains the C# code you wish, in addition to an entire case in point of the way to enforce the answer. examine useful strategies for utilizing person authentication, delivering quicker web page reloads, validating consumer info, filtering seek effects, and lots of different concerns relating to MVC3 development.

those recipes support you:
* limit entry to perspectives with password safeguard
* permit clients to add and shop a dossier on your site
* enforce AJAX to permit clients to work out up to date content material speedy
* Validate shape enter to make sure the knowledge you seize is what you are expecting
* Create thumbnails to preview photos instead of view them considerable
* supply your internet program the facility to alter languages
* Use CAPTCHA to avoid automatic courses from finishing types
* Make URLs extra person- and search-engine-friendly with the MapRoute functionality

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Although some users do not understand the distinction between natural search results and paid search results, it is a common belief in the industry that the majority of users recognize paid search results as advertisements. However, this viewpoint is not universally accepted. Stephan Spencer wrote an article for Search Engine Land that showed the results of an SEO campaign that had a PPC campaign SEARCH: REFLECTING CONSCIOUSNESS AND CONNECTING COMMERCE 21 FIGURE 1-14. Interaction between organic search traffic and PPC campaigns running.

This does not mean navigation links are not important; they most certainly are. However, because they are shared among many web pages, they simply do not count when trying to determine the unique content of a web page. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. For example, is the exact same content available on another website?

Underlying this enormous data processing task is the complex nature of the task itself. One of the most important things to understand about search engines is that the crawlers (or “spiders”) used to visit all the web pages across the Web are software programs. Software programs are only as smart as the algorithms used in implementing them, and although artificial intelligence is being increasingly used in those algorithms, web crawling programs still don’t have the adaptive intelligence of human beings.

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