100 ways to create a great ad by Tim Collins
By Tim Collins
100 how one can Create an Ad is an obtainable advent to artistic ads ideas. that includes a hundred spreads detailing options equivalent to the 'Reveal' and the 'Mash-up', it provides the main tools of devising print, tv, radio, direct, and on-line ideas.
The technique of developing an advert might be divided into 3 steps: making plans; inspiration production; crafting. This e-book presents an easy advisor to idea production, together with tools which are appropriate throughout media and providing wide-ranging examples from overseas campaigns.
Aimed at company creatives, planners, and account handlers, in addition to image designers, advertising pros, and scholars, 100 how one can Create an Ad has wide-ranging charm
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Extra resources for 100 ways to create a great ad
Carlsberg’s ‘Probably the best lager in the world’ was a clever twist on big advertising claims that managed to sidestep regulations. But it proved that understatement doesn’t always translate. The company had to drop the slogan when it launched a worldwide campaign in 2003, as international focus groups thought the line was criticizing the product. 01 *Standard text rates apply. Uk registered charity number: 1105851. Company number: 5171525. Sorry to bother you. Any chance of turning that thermostat down a degree?
An ad for the charity Cancer Research showed three children sitting side by side with the words ‘Lawyer’, ‘Teacher’ and ‘Cancer’ above them. It was a very simple way to communicate the grim statistic that lifetime risk of cancer is one in three. The rule of three is also useful in headlines, which often list three things. As outlined in the entry on ‘Bathos’, the tone can often switch from serious to silly for the third one. But a headline can also be a more straightforward list of three things, as in an ad for Sure deodorant.
The line was, ‘Sex is no accident. ’ 01 03 02 20 Advertising often pays homage to ﬁlms, art and music videos. 44 / 100 ways to create a great ad HOMAGES Advertising has always been inﬂuenced by wider cultural trends, but the issue of where homage ends and plagiarism starts is a difficult one. Paying homage to movie scenes has long been popular, but taking inspiration from short ﬁlms, video art and music promos is more controversial. In 1997, British director Mehdi Norowzian accused the Irish agency Arks of copying his short ﬁlm Joy for a Guinness ad.